Privacy Policy

Last Updated: May 23, 2018

We are strongly committed to protecting the privacy of information that identifies, or is capable of identifying, you (“Personal Data”).  This Privacy Policy applies to your use of the 601 Miami website: (the “Site”) and governs our data collection, processing, and usage practices. By visiting the Site, and agreeing to the terms of this Privacy Policy, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described in this Privacy Policy, please do not use the Site.
This Privacy Policy is intended to let you know:
(1) who we are; (2) the kinds of Personal Data we may gather during your visit to the Site; (3) our basis for gathering your Personal Data; (4) how and why we process your Personal Data; (5) when we might disclose your Personal Data and to whom; (6) where your Personal Data is stored; (7) how long we will retain your Personal Data; (8) your data protection rights; and (9) how you can manage our collection of your Personal Data.
We also wish to inform any European citizens of their rights when we use their personal information.
The Site is not directed to children under the age of 13 (or such other digital age of consent in your jurisdiction, for example, 16 years of age in certain European countries) (together, the “Age of Consent”) and we do not knowingly collect personal information from children under the Age of Consent.  If you are under the Age of Consent you should not use this Site, and under no circumstances should you send information about yourself to us.  If we are made aware that a child under the Age of Consent has provided us with personal information, we will immediately delete that child’s information from the Site.
Who processes your Personal Data?
For the purposes of applicable data protection legislation, Basketball Properties, Ltd. (“BPL,” “we,” or “us”) is the data controller of your Personal Data. You will find our contact details in the “Contact” section at the end of this Privacy Policy.
What kinds of Personal Data do we collect?
Things you do and information you provide
We receive and store any information you enter on the Site or give us in any other way.
The Site may give you the ability to contact us directly. We will collect the Personal Data that you or your computer/device provides to us in the course of making contact. The information collected will vary but typically includes Personal Data, such as:

  • your first and last name
  • your e-mail address
  • the content of your message to us
  • when you click an ad or see an ad impression

Information you do not directly provide
Even if you do not explicitly provide us with information, we may collect certain personal information when you interact with the Site. For example, our servers may keep an activity log that tracks all visitors to the Site. The information in the activity log may be anonymous and therefore may not identify you individually, however such information, in conjunction with other information that we hold, may also be capable of identifying you and so may constitute Personal Data. The information our server collects may include among other data:

  • your IP address
  • your registered domain or home server
  • time and date of access
  • web page(s) visited
  • number of clicks
  • the content, features, and activities that you access and participate in on the Site
  • software crash reports
  • type of browser used
  • the nature of the device from which you are visiting the Site (g., a personal computer or a mobile device)
  • session identification number
  • search terms, search results
  • access times
  • referring website’s address(es)

We may collect this information passively using technologies such as standard server logs, cookies (see below), and clear GIFs (also known as “web beacons”). We use passively-collected information to administer, operate, and improve the Site and our other services and systems, to improve the effectiveness of advertising on the Site, and to provide advertisements and other content that is tailored to you.
If, by virtue of applicable laws in your country, any of the information gathered through these passive means constitutes or includes Personal Data, or if, through linking or associating any information gathered through passive means with any other personal information, we treat the combined information as Personal Data, the terms of this Privacy Policy will apply. Otherwise, we use and disclose information collected by passive means in aggregate form or otherwise in a non-personally identifiable form.
What is our legal basis for processing your Personal Data?
BPL relies upon your consent as a relevant legal basis for processing your Personal Data. In the event you wish to withdraw your consent to the data practices described in this Privacy Policy, please stop visiting the Site. You may also wish to exercise other rights you may have as described below.
Also, in certain circumstances, BPL may also process your data for the purposes of our legitimate interests, such as to inform you of changes to our services, to provide you with information about other services we offer. In addition, we will process your Personal Data in order to comply with any legal obligations to which we are subject or to ensure the necessary performance of a contract.
How and why we gather your data and Personal Data
Like many websites, we may use cookies to enhance your experience. Cookies are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences. We use cookies to track your use of the Site and its features. We may also use cookies to monitor traffic, improve the Site, and make it easier and/or more relevant for your use. The text in a cookie, by itself, only tells us that you have visited the Site before. It does not store any Personal Data such as your name, e-mail address, street address, or phone number, however, it may store your IP address and other online identifiers which may constitute Personal Data. More information about cookies can be found at:
You can change your privacy preferences regarding the use of cookies and similar technologies by customizing your browser settings. You may set your browser to accept all cookies, block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies to match your comfort level with regard to the use of cookies. Blocking all cookies will affect your online experience and may limit your access to certain features on the Site, including certain personalized content. Please consult the “Help” section of your browser for more information about how to adjust these settings.
Please be aware that your use of the Site, other websites, or other services provided by third parties (“Third-Party Services”), including, for example, Google Analytics, may set cookies on your hard drive or use other means of passively collecting information about your use of the Site, Third-Party Services, or other services or content. To do this, such third parties may use first-party cookies (which are set by the same domain your browser is receiving data from), third-party cookies (which are set by a different domain), web beacons, pixels, or similar tools. We also may make either Personal Data or non-personally identifiable information available to Third-Party Services, and these Third-Party Services may collect such information, to assist such parties in understanding our users’ activities and usage patterns on the Site. We do not have access to, or control over, the actions of Third-Party Services. Each provider of Third-Party Services uses information that it collects in accordance with its own privacy and security policies.
Location-based services
If you access the Site from a mobile device, the Site may try to access to your location in order to tailor your experience with the Site based on your location (“Location-based Services”) and in such an event we may collect information about the location of your device such as GPS coordinates; provided however, only if certain features of your mobile phone, such as GPS, Wi-Fi, and Bluetooth, are enabled. If Location-based Services are enabled, we may be able to identify your location through a variety of means, including GPS location, IP address, cell tower location, geo-fencing technology, or detection by physical on-location Wi-Fi or Bluetooth sensors, as available. Such information may constitute Personal Data.
To the extent that your location is collected through GPS, Wi-Fi, or Bluetooth sensors, such sensors, and the associated data services, may be provided by a third party, and you agree and acknowledge that such third party may access such information for the purpose of providing such data services to us. If you choose to disable any Location-based Services on your device, you may not be able to utilize certain features of the Location-based Services. By enabling Location-based Services on your device, you agree and acknowledge that: (1) device data we collect from you is directly relevant to your use of the Site; (2) we may provide Location-based Services related to and based on your then-current location; and (3) we may use any such information collected in connection with the provision of Location-based Services in connection your use of the Site and as otherwise provided for in this Privacy Policy.
How we may use your Personal Data
Except as disclosed in this Privacy Policy, we will not disclose Personal Data that we collect to any parties other than those with whom we partner or are affiliated with, without your consent.
Information you give us
We may use this information to respond to your inquiry, and communicate with you when necessary to provide customer service and/or follow-up information. We may also use information you provide to communicate with you about your interest in our events and our company, to help us improve, operate, and enhance your experience on the Site, to promote our events, notify you about important functionality changes to the Site, new services, and special offers we think you’ll find valuable, to tailor advertisements, content, and other aspects of your experience on and in connection with the Site, for other administrative purposes, to prevent or detect abuses of our terms of use, and to enable third-parties to carry out technical or other functions on our behalf as well as any other purpose that we may disclose to you at the point at which we request your Personal Data. We may combine non-personal information that you provide with supplemental information (including mailing address updates and demographic data) that we obtain from public sources or reputable third parties. Information combined with personally identifiable information becomes, and is treated as, Personal Data under this Privacy Policy. By giving us information, either through the Site or e-mail, you expressly consent to our collection, use, and disclosure of the information as described in this Privacy Policy.
If you contact us via the Site, or in any other way, we may retain the correspondence and the information it contains, such as:

  • your name
  • e-mail address
  • the reason for contacting us

We may use the information to:

  • respond to your inquiry
  • to notify you of 601 or other related offerings
  • for marketing purposes

When you contact us, we will request your affirmative, positive consent to use your contact information for marketing or other business purposes. In the event you do not consent to the use of your contact information for marketing or other business purposes, it will not be used for those purposes. If you provide your consent but subsequently do not wish to receive related notifications, or otherwise want to restrict the use of information you provide to us, please follow the instructions on any marketing correspondence or send us an e-mail at the address listed below.
Information you do not directly provide
We may aggregate and use Personal Data and other non-personal information gathered in the manners described above, including IP addresses, location data, and the domain name of e-mail addresses of visitors to the Site, to help us determine how people use the Site and to improve the Site’s performance and usefulness.
Other websites
The Site interfaces with and links to other websites of partners such as Ticketmaster, and also uses social media plugins for Instagram, Facebook, and Twitter (e.g., the Facebook “Like” button, “Share to Twitter” button) to facilitate social media functions. If you are a member of any of these social media platforms or use partner websites, and log in to such social media platforms or use such websites, the interfaces may allow the social media platform or website to connect your Site visit to your Personal Data. We have no control over the information that other websites, social media platforms, or plugins collect, store, or use. Before you choose to access other websites from the Site or “Like” or share information from the Site through any social media platform or website, please be certain that you review the privacy policy of that social media platform or website.
Transfers of Personal Data
In the event that we disclose customer information to third parties, we will only disclose that amount of Personal Data necessary as part of our business practices or when there is a legal or statutory obligation to do so. Third parties that receive customer information from us must satisfy us as to the measures taken to protect the Personal Data such parties receive as stated in this Privacy Policy. Appropriate measures will be taken to ensure that all such disclosures or transfers of customer information to third parties will be completed in a secure manner and pursuant to contractual safeguards.
We may employ other companies and individuals to perform functions on our behalf, including, but not limited to, marketing, processing credit cards, and providing analytics assistance. From time to time, we may also share Personal Data or non-personally identifiable information with third parties that we have engaged to perform certain services in connection with the operation of certain aspects of the Site, including to customize, deliver, measure, analyze, improve, and support our services, content, advertising and layout, your interaction with those aspects, and to deliver more relevant messages and advertisements to you. These Third-Party Service providers are authorized to use Personal Data only as needed to perform their functions on our behalf and are required to maintain the security of your Personal Data.
We may also change our ownership or corporate organization while providing the Site. As a result, we may transfer your information to another company that is affiliated with us, with which we have merged, or which has acquired all or some of our assets.
We may provide information, when legally obliged to do so and in response to properly made requests, for the purpose of the prevention and detection of crime, and the apprehension or prosecution of offenders. We may also provide information for the purpose of safeguarding national security.
European data and transfers outside of the European Economic Area
The Site is published in the United States and is governed by United States law. If you are located within the European Union, you should be aware that your Personal Data will be collected in the United States. With respect to information you provide to us, we rely on, among other things, your explicit consent to collect the data.
Please be informed that, although we are committed to protecting and respecting your data protection and privacy rights and we have implemented technical and organizational measures to ensure your Personal Data is protected, your Personal Data will be transferred to other jurisdictions in the absence of any adequacy decision issued by the European Commission or similar appropriate measure. You should know that each jurisdiction can have its own privacy and data security laws, some of which may be less stringent as compared to those of your own jurisdiction. Also, we may transmit your data from the United States to other countries or jurisdictions in connection with storage and processing of data, fulfilling your requests, and operating the Site. You acknowledge these risks and consent to our transmitting your Personal Data.
How long do we keep your Personal Data?
The period for which we retain Personal Data varies according to the use of that information. In some cases, there are legal requirements to keep certain data for a minimum period of time. Unless specific legal requirements dictate otherwise, we will retain Personal Data no longer than is necessary for the purposes for which the Personal Data were collected and processed (as described above).
Your rights
European citizen privacy rights
Your rights regarding the Personal Data we hold on you depend on the applicable laws in your country. If you are a European citizen, you have the right to request that we:

  • provide you with information regarding whether we process your data, including details relating to such processing
  • correct any inaccurate data we might have about your without undue delay
  • complete any incomplete information that we might have about you
  • under certain circumstances, erase your personal data without undue delay
  • under certain circumstances, be restricted from processing your data
  • under certain circumstances, furnish you with the personal data which you provided us within a structured, commonly used and machine readable format

Where we process your Personal Data solely on the basis of your consent, European citizens have the right to withdraw consent to our processing Personal Data at any time. This will not affect the lawfulness of our processing before the withdrawal. European citizens also have the right to lodge a complaint with your data protection supervisory authority.
The exercise of the above rights might be subject to certain conditions and we might require further information from you before we can respond to your request.
California privacy rights
California Law permits our customers who are California residents to request certain information regarding our disclosure of personally identifiable information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to
Exercising your rights, managing information, and opting out
You may always opt-out of receiving future commercial e-mail messages from us or request that your information be removed from the Site by e-mailing us at the address provided above. Please be aware that if you opt-out of receiving commercial e-mail from us, it may take up to ten (10) business days for us to process your opt-out request, and you may receive commercial e-mail from us during that period. Additionally, even after you opt-out from receiving commercial messages from us, you may continue to receive administrative messages from us regarding our Site.
You can exercise any of your rights by making a request to us at the contact information provided in the “Contact” section. For California residents, please consult the “California privacy rights” section above for your rights and additional considerations. For European citizens, please consult the “European citizen privacy rights” section above for your rights and additional considerations.

While we try our best to safeguard your information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer and take all other actions reasonably possible to safeguard your personal information.
Choice of Law
If any disputes arise between us regarding your use of the Site, you agree that the Federal Arbitration Act, applicable federal law, and the laws of the State of Florida, without regard to principles of conflicts of law, will govern our Privacy Policy and any dispute of any sort that might arise between you and us.
 Any dispute arising out of our Privacy Policy shall be governed by the dispute resolution provision in our Terms of Use, unless otherwise prohibited by law.
Changes to Privacy Policy
We may occasionally update our Privacy Policy. When we do, we will also revise the “last updated” date at the beginning of the Privacy Policy. Your continued use of the Site after such changes will be subject to the then-current policy. If we change this Privacy Policy in a manner that is materially less restrictive of our use or disclosure of your Personal Data, we will use reasonable efforts to notify you of the change and to obtain your consent prior to applying the change to any Personal Data that we collected from you prior to the date the change becomes effective. We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use, and disclose Personal Data.
If you have questions about this Privacy Policy or our treatment of the information provided to us, or you have any requests relating to your data protection rights, please contact us at:
Name: Basketball Properties, Ltd.
ATTN: 601 Miami Website Privacy Notice
Address: 601 Biscayne Boulevard, Miami, Florida 33132
Phone:  786-777-1000